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Contact
+39 06 4520 8834
lucas.ferrari@email.com
linkedin.com/in/lucasferrari
Rome, Italy
Skills
Strategy: Positioning, GTM, Insights, Campaigns
Tools: Keynote, Nielsen, Brandwatch, Figma
Certifications
•Mini-MBA: Brand Management
Languages
Italian - NativeEnglish - Fluent
Lucas Ferrari
Brand Strategist
Summary

Brand strategist shaping positioning and go-to-market for premium consumer brands.

Experience
Brand Strategist · Luxottica
2020 - Present
•Repositioned a heritage brand, lifting consideration 18%.
•Led go-to-market for 3 product lines across EMEA.
Strategist · Armani
2017 - 2020
•Built brand playbooks adopted across 40 markets.
•Ran consumer research shaping 2 campaigns.
Education
MSc, Marketing, Bocconi University2013 - 2017
Key Achievements
•Lifted brand consideration 18%.
•Playbooks used across 40 markets.