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Sophie Laurent
Content Strategist
Summary

Content strategist who turns brand goals into editorial that ranks, engages and converts across markets.

Experience
Content Strategist · Decathlon
2020 - Present
•Grew blog traffic 3× and generated 40k leads/yr.
•Built an editorial calendar across 5 languages.
Copywriter · Publicis
2017 - 2020
•Wrote award-shortlisted campaigns for 6 brands.
•Ran the SEO content programme (+120% organic).
Education
MA, Communication, Sciences Po Lyon2013 - 2017
Key Achievements
•Grew blog traffic 3× in 18 months.
•Generated 40k leads/year.
Contact
+33 4 72 10 55 21
sophie.laurent@email.com
linkedin.com/in/sophielaurent
Lyon, France
Skills
Content: SEO, Editorial, Copywriting, Strategy
Tools: Ahrefs, WordPress, GA4, Notion
Certifications
•HubSpot Content Marketing
Languages
French - NativeEnglish - FluentItalian - Conversational