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Zoe Williams
Social Media Manager
+1 (416) 555-0155 · zoe.williams@email.com ·
linkedin.com/in/zoewilliams
· Toronto, Canada
Summary
Social media manager building communities and campaigns that turn followers into customers.
Experience
Social Media Manager
· Lululemon
2021 - Present
•
Grew TikTok to 1.2M followers in 18 months.
•
Ran creator campaigns delivering 5.2x ROAS.
Content Creator
· CBC
2018 - 2021
•
Produced 300+ videos averaging 250k views.
•
Built a content calendar across 4 platforms.
Skills
Social:
TikTok, Instagram, Community, Copy
Tools:
Later, CapCut, Canva, GA4
Education
BA, Communications
, Toronto Metropolitan University
2014 - 2018
Key Achievements
•
Grew TikTok to 1.2M followers.
•
5.2x ROAS on creator campaigns.
Certifications
•
Meta Blueprint
Languages
English - Native